PLR stands for Private Label Rights, these are branding or marketing rights that allow you to market generic products. Plr is actually based on a old concept, the marketer brands a generic product and sells it as his own. This concept when applied to internet marketing is referred to as private label rights.
Plr products available online are mostly software, articles, e-books, videos and similar media. The advantage of plr is that you get a complete package, everything necessary for packaging and re-branding is provided to you. The producer or seller provides the product, sales letters and even graphics.
The marketer’s only job is to implement marketing strategies and generate sales. Substantial investments in terms of capital and human resources is required to develop products from scratch. Buying a plr product saves on investments and provides a selling product. Marketing a proven product mitigates risks and is best for small businesses and start ups.
Plr products are sold with complete sales and marketing packages, you can edit and customize the product as you wish. Customization is necessary to distinguish your product from your competition. In the plr world, video plr is the new craze these days. People respond better to audio and video media as compared to the written media. Marketers can choose from a wide variety of health, technology and lifestyle video plr products.
Online marketers generally prefer using plr products, as opposed to creating their own. Exclusivity has it benefits and downfalls. Exclusive products are available only with certain marketers and allows them to quickly capture a large market share; risk of failure and higher production cost are the main disadvantages.
A plr product can be highly customized and marketed as an exclusive product. Video plr products include how to manuals, health and fitness videos, tutorials etc. Video plr and software products have higher marketing value compared to other products.